Apple iPad Leads Tablet Market, Chromebooks Are a Hit: NPD
Tablet sales captured more than 22 percent of all personal computing device sales sold through the commercial channel through November.To the end of November, 14.4 million desktops, notebooks and tablets were sold through U.S. commercial channels, leading to a 25.4 percent increase over 2012, according to The NPD Group’s Distributor Track and Commercial Reseller Tracking Service. Desktop sales through the channel increased 8.5 percent, notebooks grew 28.9 percent and tablets jumped 49 percent growth over the same time period in 2012. HP led commercial personal computing devices, but even with a 6 percent increase in total notebook sales, its small exposure to booming tablet market drove its share down. Lenovo remained the second largest channel vendor with notebook sales up almost 18 percent and desktops up 30 percent. Apple’s dominant position in the tablet market, which accounted for more than 80 percent of its commercial sales, made it the third largest brand. Samsung, as a result of its rapid expansion of Chromebook and Android tablet sales, was ranked No. 4.
"Tepid Windows PC sales allowed brands with a focus on alternative form factors or operating systems, like Apple and Samsung, to capture significant share of a market traditionally dominated by Windows devices," Stephen Baker, vice president of industry analysis with NPD, said in a statement. "Yet the Windows PC in commercial channels is clearly not dead, and its biggest brand proponents, HP and Lenovo, remain deeply committed to that product."