Apple iPhone 5S, 5C Launches Give Company a Boost: Kantar
Across the pond, mainland Europe remains more challenging for iOS, particularly in markets like Italy and Germany, where handset subsidies are lower.The new iPhone 5C and 5S models have helped boost Apple's market share compared with the previous month but have not yet seen the same uplift as when the iPhone 5 was released, according to the latest data from Kantar Worldpanel ComTech, reporting for the three months to October 2013. In the United States, the biggest demand for the mid-end 5C model is coming from lower income households. Some 42 percent of iPhone 5C owners earn less than $49,000, compared with just 21 percent for iPhone 5S, the report noted. The report revealed iPhone 5C customers also tend to be slightly older—at an average of 38 years compared with 34 years for the 5S. In addition, almost half of iPhone 5C owners switched from competitor brands, particularly Samsung and LG, compared with 80 percent of 5S owners who upgraded from a previous iPhone model. "In almost all markets, the iPhone 5S and 5C releases have given iOS a significant bounce compared to the previous month," Dominic Sunnebo, strategic insight director at Kantar, said in a statement. "Generally, Apple's share of the market still remains lower than when the iPhone 5 was released, although this is not wholly unexpected as shoppers tend to react more positively to 'full' releases than incremental improvements such as the 5S and 5C."
Across the pond, mainland Europe remains more challenging for iOS, particularly in markets like Italy and Germany, where handset subsidies are far lower.