Apple iPhone 6 Plus Arrives Late to the Screen Size Competition

By Wayne Rash  |  Posted 2014-09-13 Print this article Print
iPhone 6 Plus

But it takes time to change the direction of a large company, and Apple is no exception.

Making matters worse (at least, in a sense) is that Apple doesn't do anything halfway. While the iPhone 6, for example, may not have the gee-whiz features that Samsung puts into its phones, they are beautifully engineered. And I'm not sure that some of those features, such as having the phone watch your eyes to see if you've nodded off while reading, are really in demand.

But there needs to be at least some attention paid to what customers really want. Screen size is a perfect example. When I bought an iPhone 5 some months ago, I quickly returned it simply because the screen was too small to use when browsing the Web and much too small for my hands. Phones with larger screens, such as the BlackBerry Z30, worked much better for me.

Obviously, they worked a lot better for a lot of users, as demonstrated by the hot sales of the Samsung Galaxy S smartphones. Now that Apple has a phone with a larger screen, initial sales of that model are already outpacing production.

But there's an underlying problem here. Given the pace of change in the wireless device market, can Apple afford to wait years for significant developments?

Phones with large screens have been out for a while now, yet Apple is just now releasing its first. As time goes on, the pace of development will increase. If Apple stays on this once-a-year refresh cycle, how long before the company drops hopelessly behind?

Already, there have been any number of online jokesters suggesting that the iPhone 6 is the best new phone of 2010, and while that's not true, the fact remains that Apple seems to be bringing up the rear in many technology features.

Right now, many of those features found in competing phones are of dubious value. For example, ultra-high-resolution cameras in a smartphone are of questionable value. But that's not true of everything.

So the question has to be, how long can Apple afford to take such a leisurely development pace before some other manufacturer, whether it's Microsoft or Samsung, arrives with some compelling feature that it will take Apple a year or more to deliver?

At the current state of development, that could be too long. Apple needs to find a way to pick up the pace, or it could be permanently too late to the game.



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