Apple iPhone 6 Smartphones Top U.S. Sales for Q4 2014
Apple devices accounted for 50 percent of the smartphones sold in the United Stated in the fourth quarter of 2014, beating Samsung, LG and the rest, according to a new report.Apple's latest iPhone 6 and iPhone 6 Plus smartphones helped the company capture about 50 percent of the fourth-quarter 2014 smartphone sales in the United States, which helped the company handily beat its closest competitor, Samsung, by a two-to-one margin. The U.S. fourth-quarter sales figures were unveiled Jan. 23 in the Chicago-based Consumer Intelligence Research Partners (CIRP) analyst firm's quarterly report on consumer trends in mobile phones. The report covers U.S. smartphone sales from October through December 2014. "The strength of the September 2014 launch of the iPhone 6 and 6 Plus fueled Apple's dominance in U.S. mobile phone sales this quarter," Josh Lowitz, a partner and co-founder of CIRP, said in a statement. "Apple had virtually double the sales of Samsung, and five times that of LG. No other brand accounted for as much as 5 percent of U.S. sales." Apple's market share for the quarter was 50 percent, followed by 26 percent for Samsung, 11 percent for LG, 4 percent for Motorola and 2 percent for HTC, according to CIRP's figures. Nokia had 2 percent of the sales, while Amazon had 1 percent. Blackberry sales did not even reach 1 percent for the quarter, according to the figures.
Mike Levin, CIRP's other co-founder, told eWEEK that the latest figures showed that Apple's latest iPhones did somewhat better than their iPhone 5S and 5C smartphones after they were launched, and much better than the iPhone 5 when it was launched some two years ago.
Earlier in January, data from Counterpoint Research showed that Apple iPhone sales hit a major high point in November 2014, when the company marked 20 million global iPhone sales in one month for the first time. Adding to that success, the company also hit higher-than-expected iPhone sales in Japan and Korea, where new sales records were set for those regions.
Counterpoint's Monthly Market Pulse market share data is based on sales data reported by major mass retailers and distributors across 33 different national markets, as well as research and surveys conducted by Counterpoint analysts.The new iPhone 6 and iPhone 6 Plus smartphones were a big hit during the first weekend of sales in September 2014, when the company sold more than 10 million devices after their debut, setting a new all-time record for first-weekend iPhone sales since the smartphones first hit the market back in June 2007. The new iPhones include the iPhone 6, with its 4.7-inch Retina HD display, and an even larger iPhone 6 Plus, with its 5.5-inch Retina HD screen. The new devices arrived in 16GB, 64GB and 128GB storage capacities. The new phones include an Apple-designed A8 chip with second-generation 64-bit desktop-class architecture, enhanced iSight and FaceTime HD cameras, and the latest iOS 8 operating system.