Apple Might Have a Bad 2013: 10 Signs of Trouble Ahead

By Don Reisinger  |  Posted 2013-01-14 Print this article Print

5. Power users could turn away from Apple

Power users are becoming increasingly disenchanted by Apple. With the Mac Pro, Apple has turned its back on them by not updating the computer in over two years. What’s worse, Apple hasn’t said if an update is coming. Power users have historically been important evangelists for Apple. Now, they’re detractors.

6. The iPod’s continued decline

The iPod is a multibillion dollar Apple business that’s slowly dying. Although the company is generating billions with other products, the iPod won’t be easily replaced. By the end of this year, it’s possible that Apple will see historic revenue decline in the iPod division, leading shareholders to wonder how it’ll make up for that lost cash.

7. Where’s that Apple TV?

Although Apple has thrived on hype surrounding its products, the rumors swirling around the company’s television might not play into its favor. According to reports, the Apple TV won’t actually launch until 2014. But by then, will people care? We’ve been hearing about the set for over a year. If Apple waits too long to launch its television, it’s possible the hype and other TV maker will have passed it by.

8. Will an iPhone Mini work?

Apple could be taking a huge risk with the iPhone Mini. That device, which could be available in emerging markets, could potentially help Apple’s mobile market share. Then again, it might hurt the company’s margins, reduce its revenue, and become a financial burden. There’s a lot of risk surrounding the iPhone Mini.

9. Fallout from the executive shakeup

Last year, Apple lost two executives—senior vice president for iOS software Scott Forstall and senior vice president of retail John Browett. This year, Apple must manage without those two key executives. The company is believed to be hiring a new retail chief sometime this year, but has decided to replace Forstall with existing executives. Because of that, several questions remain. Will the executives be able to do Forstall’s job? Will iOS get better or worse? Until these questions are answered, it’s impossible to know for sure how Apple will fare this year.

10. Investor concern

Apple’s stock is in trouble. Over the last three months, the company’s shares have fallen 17 percent, and are now nearing their 52-week low. Investors are becoming increasingly wary of Apple’s ability to continue its string of success. And if they don’t see some positive changes in the coming months, Apple’s shares might permanently leave the stratosphere. Investor concern is real and troublesome for Apple.

Follow Don Reisinger on Twitter by clicking here


Submit a Comment

Loading Comments...
Manage your Newsletters: Login   Register My Newsletters

Rocket Fuel