The Apple rumor mill is afire with news that the company might launch two new handsets at some point in the future featuring screens that are larger than current options.
One of those devices would come with a 4.7-inch screen, while the other would boast a massive 5.7-inch screen, according to reports. Both devices could complement the lower-end iPhone that Apple is rumored to be launching sometime later this year.
Apple has always found itself in the middle of discussions about screen size. For years, the company stuck with its 3.5-inch iPhone screen, even as competing smartphone makers moved to larger displays. Last year, Apple announced an iPhone 5 with a 4-inch screen, but it was quickly criticized for again being smaller than those from competing companies. When it comes to screen size, it appears Apple just can’t satisfy the average consumer.
Still, Apple needs an iPhone (or two) with big screens. At this point, the lack of such a display is proving to be a problem. Read on to find out why:
1. Samsung is running circles around Apple
When it comes to screen size, it’s hard to see how Apple can even compete these days. Samsung’s latest handset, the Galaxy S4, comes with a 5-inch screen, making the iPhone 5’s 4-inch display look awfully small in comparison. If Apple wants to compete more effectively against Samsung—and it does—the iPhone maker must deliver larger screens.
2. HTC is running circles around Apple, too
Even HTC is making Apple look bad in the smartphone market. That company’s flagship device, the HTC One, comes with a 4.7-inch screen that most reviewers agree, is far better than the iPhone 5’s 4-inch display. If HTC, a company that could very well be out of business in a few years, is beating Apple on screen size, what does that say?
3. There seems to be a desire for bigger screens
When looking around the Android marketplace, it appears that customers are increasingly eyeing devices with larger screens. After all, the Galaxy S4 sold more than 10 million units in less than a month, and the HTC One racked up sales of more than 5 million units in its first 30 days on store shelves. If customers care that much about larger screens, Apple should accommodate them.
4. The 4-inch display makes the iPhone feel less appealing
It’s important to point out that today’s low-end smartphones—including those that are offered for free by some carriers—sport 4-inch displays. That alone makes it hard for Apple’s iPhone 5 to be compared to today’s best Android smartphones. Like it or not, the iPhone 5 stacks up against lower-end Android devices and not high-end models. That’s an issue for Apple.