At a long-awaited event in San Francisco on June 6, Apple CEO Steve Jobs took the stage at the Worldwide Developers Conference to talk about his company's future. The Apple executive and his staff outlined plans for iOS, Mac OS X and a new cloud-based file storage service called iCloud. Along the way, they answered many of the questions Apple followers have been asking for quite some time.
However, there were still far too many questions left unanswered following the keynote address. Those questions relate to the entire list of products and services Apple talked about, as well as those things that didn't even come up. And Apple, as has been its way over the years, held closely to its agenda and said little about future product developments beyond those it actually introduced at the conference.
So, as the Worldwide Developers Conference kicks into full gear and Jobs goes back on medical leave, customers around the world are left with nothing more than those questions and hopes for answers to come along sooner rather than later.
1. How is Steve Jobs' health?
When Steve Jobs announced months ago that he was going on another medical leave of absence, he didn't say what was wrong or when he would come back. Since then, the Apple CEO has been tight-lipped about his health. At the Worldwide Developers Conference, many hoped that he would address his health and say for sure what was going on. He didn't do so, and now speculation about his health continues unabated.
2. Where is the iPhone 5?
In previous years, WWDC was home to Apple's unveiling of the latest iPhone. Last year, for example, the company showed off the iPhone 4. But this year, it didn't unveil the iPhone 5, causing many to wonder when it will finally do so. Is Apple's iPhone release schedule changing? At this point, it certainly seems so.
3. What about the iPhone 4S?
Though there was plenty of speculationthat Apple wouldn't launch the iPhone 5 at WWDC this year, other rumors suggested the company was actually planning to unveil the iPhone 4S, an improved version of the iPhone 4. However, Apple didn't talk about hardware at this year's WWDC, and now some might wonder if the rumored iPhone 4S will ever see store shelves or if it will be passed over for the eventual launch of the iPhone 5.
4. What makes iCloud better than other services?
As Jobs noted during his keynote address at WWDC, there are other cloud-based file storage and collaboration services out there, including those from Amazon and Google. The question now is, what makes Apple's offering so much better? Sure, it integrates apps, music, documents and photos, among other things. But as online users know all too well, there are many other services out there that provide similar functions. Apple's iCloud looks rather derivative at this point from a functionality perspective. Apple will need to show consumers there are some advantages to Apple's cloud offering.