Apple focused much of its time at its Worldwide Developers Conference opening keynote June 10 on software by announcing a new version of iOS, as well as a new OS X, called Mavericks.
Still, the company found time to discuss other important topics, including how it believes it's doing a better job than Android in the mobile space and Windows in the desktop market. Apple even gloated about its prominence in the design space.
Still, there were some important new products that stole the show, one being a new Mac Pro that will ship this fall that looks downright beautiful for power users. And then there's Apple's completely redesigned iOS 7, which received a standing ovation at the keynote. And the company is now a Pandora competitor with a new service, called iTunes Radio.
Once again, Apple delivered some surprises. And once again, there were some glaring no-shows, such as the lack of the rumored iPhone trade-in program and the iPhone 5S. All in all, though, Apple made a strong showing at its WWDC keynote.
Here are the key takeaways from Apple's 2013 WWDC keynote:
1. Apple is paying serious cash to developers
The company announced on June 10 at its WWDC keynote that it's App Store is a huge revenue generator for developers. In fact, Apple has paid out over $10 billion to developers in the last five years its app marketplace has been open. What's more, it accounts for about three-quarters of all revenue given to mobile developers. Not bad.
2. So long, cats. Hello, OS X Mavericks
Apple has decided to ditch its long-standing "cat"-themed operating system names with a new one focused on California landmarks. This one is named Mavericks, which is the Pacific coast surfing grounds a few miles south of San Francisco famed for its monstrous waves that draw the world's best surfers to an annual wintertime competition. With Mavericks, users will find tab support in Finder, the ability to tag documents for easier access to them later on and better support for multiple-display setups.
3. Apple's continued desire to deliver some, but not all, features
Apple has an uncanny ability to deliver products each year that, in one way or another, fail to deliver all of the features customers are after. In this year's software releases, the company showed off several features— such as tabbed browsing in Finder and better CPU usage on Mavericks—that should have been available in Mountain Lion. It would be nice to see Apple just once deliver everything customers want and not just some of those things so the company can bundle the upgrades into a "new" OS next year that customers are forced to buy if they want such improvements.
4. iCloud is very important
Apple spent a considerable amount of time talking about the ways in which iCloud can be used to enhance the overall experience of using its products. One of the most important features is iCloud Keychain. That feature not only automatically saves passwords from the browser, but also suggests passwords for users that they won't need to remember because iCloud is safeguarding it for them. iCloud Keychain can even keep credit card information on file to make it easy to buy products.