Apple, Targeted By China Consumer Group, Offers Apology
Apple CEO Tim Cook has apologized for communicating poorly and made changes to iPhone and iPad service policies in China.Apple has offered an apology to customers on the home page of its site in China, and announced several changes to its repair policies. The apology, signed by CEO Tim Cook, follows criticisms from the China Consumers' Association, a consumer-interest group that has accused Apple of treating Chinese customers differently from others around the world. Apple offers a one-year warranty on the iPad, though Chinese law demands two-year warranties on major computer components. Apple gets around the law by not referring to the iPad as a portable computer, though in other regions—such as the European Union—Apple has honored local warranty rules that are stricter than its in-house policies, as Fortune magazine has pointed out. "Apple Inc. was told to equalize the warranty periods in China compared with other countries," China.org.cn reported March 31. "Buyers of iPads, after the company admitted the device is classifiable as a portable computer, are entitled to two-year after-sale service packages for its key components."
Apple was also criticized for its supposed policy of repairing devices with used parts.