Apple Reportedly Will Build Electric Cars by 2019
The vehicles wouldn't be self-driving, but would bring Apple into the electric car marketplace to compete with Toyota, Tesla, GM and others.Seven months after reports surfaced that Apple was looking closely at building electric cars by the end of the decade, the company is again being mentioned as pursuing an electric car strategy by 2019. The company is accelerating the effort, which it is calling a "committed project" based on interviews with sources who are familiar with the plans, according to a Sept. 21 story by The Wall Street Journal. "The go-ahead came after the company spent more than a year investigating the feasibility of an Apple-branded car, including meetings with two groups of government officials in California," the story reported. "Leaders of the project, code-named Titan, have been given permission to triple the 600-person team," sources told the paper. Apple has also been eyeing self-driving cars in a separate venture like its rival Google, but the electric cars are specifically not being seen as driverless cars, the story continued.
For Apple, building any kind of vehicle could be a stretch, since they are filled with a large number of systems that are not in the consumer products company's fields of expertise.