Apple TV Orders to Start Oct. 26, Shipments to Follow Soon After
The fourth-generation Apple TV devices will be shipping by the end of next week, Apple CEO Tim Cook says publicly.When Apple revealed its fourth-generation Apple TV device on Sept. 9 in a showy press event, it never gave an exact date for the launch of the long-awaited product. That missing information was just filled in by Apple CEO Tim Cook, who said that Apple TV orders will start Oct. 26, with shipments to begin later that week. Cook made the announcement at a Wall Street Journal Digital Live conference on Oct. 19 in Laguna Beach, Calif., providing the final details for the emergence of what Apple hopes will be its most successful Apple TV launch so far, according to an Oct. 20 story in The Wall Street Journal. The new version of Apple TV includes an improved remote, Siri integration, new capabilities for Apple Music, a new operating system, improved gaming and multiplayer options and more, according to earlier eWEEK reports. Apple TV now includes a 64-bit A8 processor and fast 802.11ac WiFi and will come in two versions—a 32GB model for $149 and a 64GB model for $199. The earlier Apple TV version will continue to be sold for $69. Cook said at the conference that the latest Apple TV product will potentially change television viewing for consumers, the Journal story reported. Apple TV has "developed an infrastructure to fix [a] terrible broken thing that none of us like," Cook said about traditional broadcast television services. "The starting gun has been fired."
In an interview at the event, Cook also revealed that Apple Music, the company's subscription streaming music service that began June 30, now has 6.5 million paying customers and 8.5 million customers on free three-month trials, the Journal reported. Apple Music is $9.99 a month for an individual subscription or $14.99 a month for families. The first trial subscriptions were completed at the end of September.