Apple Watch Sales Fall 55% in Q2 as Consumers Wait for Next Version

By Todd R. Weiss  |  Posted 2016-07-22 Print this article Print
Apple Watch, watchOS 2, smartwatches, smartwatch market, IDC

Since its release in April 2015, the Apple Watch has already received an updated operating system, watchOS 2, which delivers a wide range of new features and options as well as new tools to allow developers to add more future functions. The updated watchOS 2 software gives developers the ability to build faster, more powerful apps running natively on the Apple Watch, while also offering new watch faces and new communications capabilities in the device's Mail, Friends and Digital Touch apps.

Reports late last year said Apple is working on a second-generation Apple Watch 2 smartwatch, but the rumored devices have yet to show up. Among the rumors for a Apple Watch 2 are a built-in FaceTime video camera and more independence from accompanying iPhones. The reports focused on an HD video camera being integrated into the front of the watch, as well as the ability for wearers to receive and send texts, emails or app updates without having to be tethered to an accompanying iPhone, as the original watch requires. The front video camera would allow Watch wearers to video conference with other users.

The increased iPhone independence would be made possible due to a new WiFi-enabled chipset, which would also offer a "find my watch" feature. Apple also is likely working on power and battery tweaks so that new features don't cause the existing battery pack to run down more quickly.

First-generation Apple Watches start at $349 for the Apple Watch Sport version. The standard Apple Watch starts at $549 for a 38mm-wide version or $599 for a 42mm-wide model. Prices for the 38mm version can rise to $1,049, while prices for the 42mm model can go up to $1,099, depending on the watchband selected. The regular Apple Watch can be purchased with a fluoroelastomer band or one of three different leather bands.



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