Apple Watch Quarterly Sales Top 2 Million: Juniper Research
Apple has so far been vague about official sales figures for the device, which arrived to much media fanfare earlier this year.Apple sold an estimated 2 million to 2.5 million Apple Watches in the latest quarter—bringing in approximately $1 billion in revenue and making it the best-selling smartwatch on the market—with more than 6 million sales expected by year-end, according to a report from Juniper Research. The $1 billion revenue figure only results in more than 2.5 million units if the Apple Watch Sport has a 75 percent or greater share of the product line's revenue, but the study noted that, with reports that the $10,000 or more Apple Watch Edition having sold out in China, this is unlikely to be the case. Apple has so far been vague about official sales figures for the device, which arrived to much media fanfare earlier this year. Apple Chief Financial Officer Luca Maestri remarked that the Watch has sold more than the first iPhone or the iPad in a comparable period—that is, 87 days.
The first iPad was the better-selling of the two, and sold 2 million in 60 days, which led Juniper to its report estimate.