Apple's App Store Continues to Lead Globally by Revenue in Q3
Changes could be coming, though, as consumers in emerging markets—such as China, Mexico and Southeast Asia—buy new devices.Apple's App Store continues to bring in much higher revenue around the world than Google's Play Store, while Google's Play Store continues to rake in far more downloads by users, according to a new report by research firm App Annie. The 11-page report, the App Annie Index: Market Q3 2015 study, repeats a pattern that has been seen now for several years, with Apple's store bringing in 80 percent more revenue in the quarter than Google Play, while the Play Store has handled about 90 percent more downloads by users than the Apple store. The study did not give figures for comparative revenues or downloads. But as repetitive as the latest study results are, there could be future changes brewing in both the revenue and download totals for both companies, Danielle Levitas, senior vice president of research at App Annie, told eWEEK. "This has been a dynamic that's been going on for years," she said, but there are new factors that could change the balance over the next few years, including millions of new users who will likely enter the smartphone market in emerging nations like China, Mexico and other countries in Southeast Asia, said Levitas.
"It has a lot to do with the demographics of who is buying this stuff," she said. Apple products sell for premium prices to consumers who are in a more affluent customer base, while companies that build Android devices have been doing a great job offering more affordable smartphones that give access to the masses, said Levitas.