Apple's iPhone Needs a Big Screen: 10 Reasons Why

By Don Reisinger  |  Posted 2013-06-13 Print this article Print

5. More choice is always better

If Apple decides to launch 4.7- and 5.7-inch versions of the iPhone, it might improve sales. Over the last few years as Apple has offered more iPhone versions, the company has learned that the more choices it offers customers, the better. Launching devices with larger screens to complement its smaller devices would provide even more choice. And if history can predict the future, that would also mean stronger sales.

6. An iPhone Mini will likely be coming down the road

If Apple has plans to enter the smaller side of the smartphone market, why wouldn’t it attempt to make some inroads into the high-end? According to several reports, Apple will launch in August a small, iPhone Mini featuring several different colors and a cheaper price point. If it does so, the company should also try to tackle the higher end of the space.

7. It’s whittling away at the Galaxy S advantages, anyway

It’s obvious that Apple feels at least a little threatened by the Galaxy S4. At the company’s Worldwide Developers Conference keynote on June 10, Apple made a sly joke about the need to “bump” Samsung devices together to transfer files. In Apple’s implementation, it can be done wirelessly and without the need to actually touch. That, coupled with its improved software, is helping Apple start to whittle away at the Galaxy S4’s advantages. If Apple can launch a device this year that has both a bigger screen and serious firepower under the hood, Samsung could be in for trouble.

8. The phablet market is a huge opportunity

Smartphones featuring extremely large screens have been given the somewhat sad name of “phablets.” That moniker aside, phablets have become a huge business. In fact, some analysts say that the market could approach $50 billion in revenue this year. Given a market of that size, why wouldn’t Apple want to jump on the bandwagon? The company has never been one to let billions of dollars simply pass by.

9. Developers seem to be OK with it

One of the concerns some had with Apple launching a 4-inch iPhone to sit alongside its 3.5-inch option was that developers would need to allow for both screen sizes with their applications. The same was true when Apple announced its iPad Mini. However, developers haven’t said a peep about that issue, and seem to be just fine with Apple switching up screens. So, Apple can’t use that as an excuse if it doesn’t launch a bigger iPhone.

10. Apple is no longer the leader

There was a time when it was Apple that could practically dictate smartphone features and design. Whatever Apple did, other companies followed. But over the past couple of years, that has changed. These days it seems that each time it releases a new iPhone, Apple is behind the pack. The company must acknowledge it’s no longer the market’s leader and quickly get back to a more competitive position. And the best way to do that is to launch a new, bigger display.

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