Apple's WWDC 2013 Opening Keynote: 10 Important Takeaways

By Don Reisinger  |  Posted 2013-06-10 Print this article Print

5. iOS and OS X are coming together

Apple clearly wants to continue to blur the line between iOS and OS X. The company announced that in Mavericks, several formerly iOS-only applications, including Maps and iBooks, will be available in OS X. The company also updated handling of notifications, background app updates and more. There's also an easy way to transfer content between the operating systems, thanks to AirDrop. iOS and OS X are coming closer together.

6. Macs weren't forgotten

Apple loves its MacBook Air. The company announced at WWDC that it has updated its MacBook Air lineup with a better, more powerful processor. The computers also come with faster WiFi, thanks to 802.11ac, and have extended battery lives. With a starting price of $999, the devices are affordable for notebook buyers.

7. Power users are finally happy with Apple again

After years of waiting, Apple has decided to update its high-end desktop, the Mac Pro. The computer was given a grand entrance at the show and is entirely cylindrical. At first glance, the computer appears to be one of the most beautifully designed products Apple has ever announced. The desktop will run the latest-generation Xeon processors, will boast faster memory and will have the latest flash storage. It's also the first Mac to come standard with dual workstation GPUs. The Mac Pro will launch later this year.

8. Apple takes the fight to Android

Apple CEO Tim Cook targeted Android and its chronic fragmentation for quite some time at WWDC. He pointed out that while 93 percent of iOS users are employing the latest version, just one-third are on the latest Android version. Apple execs also noted that iOS users are more likely to surf the Web, use apps and buy products. If Apple is to be the judge, Android doesn't stack up to iOS.

9. Jonathan Ive got his way with iOS

Apple's iOS 7 is a huge design shift that Apple says is far simpler and totally redesigned. The operating system uses transparency to help users see more of what's on the screen, and they can adjust the icons to the angle at which the software is viewed. The operating system was redesigned by the company's design guru Jonathan Ive, and the latest features come by way of Craig Federhigi. Even the built-in applications are completely redesigned.

10. Apple is trying to kill Pandora

One of the last announcements at WWDC was iTunes Radio—Apple's long-awaited streaming music service. The application is designed to take on Pandora, and allows users to access songs and stream them over the iPhone, iPad and iPod Touch. The stations they choose can also be curated, similar to the way Pandora works. Apple was already in the music industry, but now the company is making a huge new move in that space. It should be interesting to see how this new venture in online music turns out.

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