Apple's WWDC 2013 Won't Generate Much Excitement: 10 Reasons Why

By Don Reisinger  |  Posted 2013-04-25 Print this article Print

5. New iPads will hit in the fall

Apple's new iPads will launch in the fall, if the company knows what's good for it. Apple last year annoyed many fans by launching two new iPads. This year, it won't want to make the same mistake and launch a new version just months after its latest release. Look for the new iPad and iPad Mini to be unveiled in the fall.

6. The presentation goes on forever

Those who have watched WWDC events in the past know that the keynote presentation can last a couple of hours. That's far too long for an Apple event, and something that puts most people to sleep. Couple that with the probability of a long discussion from Apple on statistics, and it'll be enough to bore anyone.

7. Developers will take center stage

As with previous years, developers will take center stage at WWDC, and Apple will give them all kinds of time to show off their latest creations for the company's new operating system. That might excite developers, but to everyone else, it's one big bore.

8. Tim Cook has made promises for … 2014

In a recent discussion with shareholders, Apple CEO Tim Cook said that his company is cooking up some new product categories and really exciting things for 2014. That's all well and good, but it doesn't bode well for WWDC 2013 or anything else that Apple might be planning for this year. If Cook is promising bigger and better things for next year, what happens in 2013?

9. There won't be anything new

All the indications are that Apple won't unveil anything especially new at WWDC. The company won't be showing off that long-awaited television, and the so-called "iWatch" will be a no-show. Also off the table is a gaming console that runs on Apple's App Store. So it's safe to conclude there will be nothing new coming out of WWDC.

10. An improved OS X will be discussed

Apple's desktop operating system, OS X, will definitely be on display at Apple's WWDC event. The company will show its plans for the next update, announce some new features and probably find a way to show why its operating system is better than Windows. That's fine, but it's been a long time since Apple's desktop operating was enough to excite fans. And it certainly won't do it this time around, either.

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