Asus May Drop Dual-OS Device After Microsoft, Google Pressure: Report

By Jeffrey Burt  |  Posted 2014-03-14 Print this article Print

At the same time, AMD announced in January that it is partnering with BlueStacks, a software company backed by AMD that makes technology that enables users to run Android in a Windows environment. The chip maker wants to enable users with AMD-powered devices running Windows 7 or 8 to run an Android interface whether in a window on the device's desktop or in full-screen mode. In a post on the AMD blog site at the time, Clarice Simmons, senior marketing manager at AMD, noted that Android is found on 52.2 percent of mobile devices in the U.S. market and more than 80 percent of mobile phones worldwide, while Windows is run in more than 80 percent of desktop PCs.

"So what to do in a world where more everyday consumers rely on multiple platforms: a Windows PC at home, a second on their desk in the office or one in the laptop bag on their shoulder as they board a plane; an Android phone on the go and maybe a similar Android-based tablet as they sit on the couch," Simmons wrote. "One obvious solution is to eliminate the gap between Windows and Android—give the people their favorite game app on their desktop right next to Microsoft Office!"

In addition, Huawei Technologies officials on March 13 confirmed that they are pursuing a dual-OS strategy for the company's smartphones, saying that Windows is more appealing when paired with Android.

"We are still committed to making Windows Phone devices," Shao Yang, chief marketing officer for Huawei, told news site TrustedReviews. "With Windows Phone, one direction for us—and one that we are now following—is dual OS, dual OS as in Android and Windows together. If it is Windows-only, maybe people will not find it as easy a decision to buy the phone. If they have the Android and Windows together, you can change it as you wish and it is much easier for people to choose Windows Phone."

Yang said a dual-OS Huawei phone could hit the U.S. market in the second quarter, according to the report.



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