AT&T Unveils Exclusive Round-Edge Model of BlackBerry's Passport

 
 
By Todd R. Weiss  |  Posted 2015-01-09 Print this article Print
 
 
 
 
 
 
 
BlackBerry Passport


AT&T was the first wireless carrier to launch a BlackBerry device in the United States with the BlackBerry 950 in 1999; first with a GSM-enabled product with the BlackBerry 5810 and 5820 in 2002; and the first and only to launch the exclusive BlackBerry Torch with full QWERTY keyboard and touch screen in 2011, according to AT&T.

BlackBerry originally unveiled its Passport smartphone in September 2014.

In November, BlackBerry launched a rebate offer of up to $550 to iPhone owners who are willing to trade their iPhone 4S through iPhone 6 smartphones in for a new BlackBerry Passport phone, according to an earlier eWEEK report. The BlackBerry Passport Trade-up program, which is good for purchases made from Dec. 1, 2014, through Feb. 13, 2015, can be accessed through ShopBlackBerry.com or Amazon.com. There is also an additional $150 rebate for all iPhone users. The rebates are only valid for customers in North America. Customers who trade their iPhone 4S, iPhone 5, iPhone 5C, iPhone 5S or iPhone 6 smartphone in for a new BlackBerry Passport will receive their rebates in the form of Visa prepaid cards.

The Passport first went on sale in September and sold out within 6 hours of its announcement on BlackBerry's own Website and within 10 hours on Amazon.com after it went on sale, according to an earlier eWEEK report.

The new BlackBerry Passport smartphones for enterprise users include a full HD display that is 4.5 inches square, which will allow 60 characters to be typed across its screen, compared with about 40 for a typical smartphone, according to BlackBerry.

As 2015 begins, BlackBerry appears to be hard at work as it seeks to rebuild its reputation and market presence after some very difficult years. BlackBerry's fall from dominating the enterprise smartphone market has been swift and stunning.  In early 2006, before the first iPhones appeared from Apple, half of all smartphones sold were BlackBerry models. By 2009, though, its share of the global smartphone market was down to 20 percent.

BlackBerry spent much of 2012 and 2013 trying to shake off the image that it was finished, especially compared with its presence five years earlier when its devices were the "enterprise gold standard" for mobile business communications.

In December 2014, BlackBerry reported a mixed bag of financial results in its fiscal third-quarter 2015 earnings report, with a continuing drop in GAAP revenue to $793 million, down 13.43 percent from the prior quarter, while also posting a welcome 28.5 percent reduction in GAAP losses, which totaled $148 million for the quarter. The third quarter ended on Nov. 29.

The $793 million in revenue is a drop from the $916 million posted in the company's Q2 fiscal 2015 figures, which were reported back in September. The $148 million loss is a significant improvement from the $207 million loss that was posted at that time. The company's per share loss was 28 cents, compared with a loss of 39 cents per share in Q2.

That $793 million Q3 revenue total is down 33.5 percent from the same quarter one year ago, when the company posted revenue of $1.19 billion.

BlackBerry said that its revenue for Q3 was split 46 percent from hardware sales and 46 percent from services, with 8 percent from software and other revenue, just as it was in Q2.



 
 
 
 
 
 
 
 
 
 
 
 
 

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