The Barnes & Noble Nook Tablet is available for in-store pickup now, which means the battle for dominance in the sub-$250 tablet category is on. Now, customers will need to decide if they want to buy the $199 Kindle Fire from Amazon or drop an extra $50 to get their hands on the Barnes & Noble Nook Tablet. Or, if they're willing to spend enough money to buy a full-featured tablet, they might choose to buy Apple's iPad 2, which starts at $499.
That said, each tablet, regardless of its price, comes with a set of unique features that will appeal to one group of customers or another. The Barnes & Noble Nook Tablet is a fine option for those who think an iPad 2 is too pricey or that the Kindle Fire doesn't offer the features they need.
Those features will likely prompt tablet shoppers sitting on the fence to choose the Nook. Here's why.
1. It's cheap
Although the iPad 2 is the dominant tablet in the market, the device is too expensive for some. Spending $250 on a nice, 7-inch tablet might appeal to those customers who aren't so willing to drop at least $500 for Apple's option. Granted, they'll lose many features, like dual cameras and a bigger display, but for those who want to get their hands on a tablet but not pay the higher price, the $250 savings might be worth it.
2. Readers, rejoice!
Barnes & Noble started in the hardware space with e-readers. As a result the company is already maintaining a huge library of e-books for Nook Tablet owners. So, if users want to buy new releases or an older title, they can get a digital copy and download it directly to their tablet. The Nook Tablet is a great option for heavy readers.
3. Twice the storage of the Kindle Fire
Amazon's Kindle Fire has been criticized for only offering 8GB of data storage. The Nook Tablet, on the other hand, comes with 16GB of storage, making it a better choice for customers who want to store video and music. But beware: Unlike the Kindle Fire, the Nook Tablet does not have a cloud storage feature.
4. All the apps customers want
Apple's App Store is still the king of mobile application markets, but some of the most popular applications, like Angry Birds and Netflix, are available for the Nook Tablet. The best part is, because the Nook Tablet is Android-based, many more apps will be coming to the device as the growing number of Android developers keep releasing new.