BlackBerry 10: 10 Reasons It Will Have Trouble Getting Off the Ground

By Don Reisinger  |  Posted 2012-12-12 Print this article Print

5. The enterprise is happier than ever with Android, iOS

According to one research firm, for the first time ever, new purchases of BlackBerry handsets in the enterprise will be outstripped by Android and iOS in 2012. Neither platform was able to individually beat out the BlackBerry, but together, they have. That's shocking. And it underscores the significant erosion RIM is facing in the enterprise.

6. RIM is not known for design

RIM has never been known for its design ideas. In fact, the company has been delivering products for years that in no way match the iPhone or Samsung products. Unless something miraculously changes, that poor design sense will be a major problem for BlackBerry 10 adoption.

7. Apps are an issue

Apps are extremely important in today's mobile space. And yet, RIM's BlackBerry App World is far behind Apple's App Store and Google Play marketplace in terms of total available programs. RIM officials say that they have shown BlackBerry 10 to developers, and they are working to add more apps, but the App World is so far behind, it might never be able to catch up.

8. The delay was a major problem

Although BlackBerry 10 is launching in early 2013, RIM's software was supposed to be available in 2012. In fact, RIM CEO Thorsten Heins announced a delay that pushed back the operating system to next year. Obviously displeased, Heins said his staff wouldn't take vacation until the operating system was released. But the delay was an issue—it pushed RIM even further back in the mobile space and all but ensured that it won’t catch up to iOS or Android.

9. The market wants something new and fresh

RIM’s BlackBerry 10 operating system is a catch-up product. The software comes with full touch functionality, app store integration, and programs that help users access everything from music to games. In other words, it's doing nothing that's new and fresh. But new and fresh are all that would set BlackBerry 10 apart. Unfortunately, RIM doesn’t realize that.

10. There won't be enough devices

Quantity matters greatly in the mobile market. Unless your company name is Apple, you need to deliver as many products as possible to store shelves to gain market share. RIM, unfortunately, will only be selling a handful (at most) of BlackBerry 10 products. Considering that hundreds of Android-based handsets are available, it could be extremely difficult for RIM and its few products to nab significant market share when it's up against so many other devices.

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