BlackBerry Plans Comeback Based on Security, Enterprise Services
NEWS ANALYSIS: Battered device maker BlackBerry plans to get closer to its core customers while building strengths that range far beyond mobile devices into security and the Internet of things.BlackBerry's plans for the future include finding ways to grow closer to its existing customers and to build on the company's existing strengths, according to a senior BlackBerry executive. In a wide-ranging interview, John Sims, president of Global Enterprise Solutions for BlackBerry, told eWEEK that the company's strength and its future growth depend on four pillars. He said those pillars include its device business, including its existing BlackBerry devices and a series of new devices to come. The company's QNX operating system, which is at the core of BlackBerry 10 devices as well as in a vast collection of devices ranging from automobiles to medical equipment, will for the second pillar, he said. BlackBerry Messenger, the secure, encrypted, text messaging system that already drives would-be hackers nuts, is going to become a more important part of the company's operations when the messenger supports Windows Phone, iOS and Android devices. Sims said that BBM will be enhanced and become even more secure, and that it will support logging to meet compliance requirements.
The fourth pillar is BlackBerry Enterprise Service, the company's device security, application and content management platform, which Sims said will be enhanced to support the Internet of things and a wide range of other devices. BES will be strengthened to support stronger security and will build on existing work with government users to deliver a higher level of security than BlackBerry already supports for its corporate customers.