BlackBerry Q10 Isn't the Smartphone to Buy: 10 Reasons Why

By Don Reisinger  |  Posted 2013-03-13 Print this article Print

5. The Z10 is coming first

The Z10 is arguably one of the biggest issues standing in the way of Q10 sales. The Z10 has sold rather well in Canada and other markets and is now on its way to the U.S. The Q10 is its less-appealing brother that no one has heard from in a long time. The Z10, in other words, is stealing the Q10’s thunder. And that’s bad news.

6. A new Galaxy S is coming

There is even more trouble for the Q10 on the horizon because it’s going to be facing off with several major competitors. Chief among them might just be the Galaxy S IV from Samsung. That device, which is likely to launch around the same time as the Q10, will likely lead all Android handsets in sales. The device will also make most other products—including the Q10—look bad in comparison.

7. So is a new iPhone

As if that’s not enough, BlackBerry will have to fight with the iPhone to get customers attention. Apple and Samsung have combined to generate all of the profits in the smartphone market these days. Since both companies are launching new products this year, how can they really be expected to lose that? Watch out, BlackBerry.

8. A scrunched down software experience

As noted, the BlackBerry Q10 comes with a 3.1-inch screen, while the Z10’s display is more than an inch larger. What that means is the software experience on the Q10 is scrunched down. That makes the device a bit less user-friendly and it’s an issue that can’t be overlooked.

9. A lack of apps

Apps are extremely important. And yet, according to recent reports, several prominent companies, including Netflix, have decided to not offer a native application for BlackBerry 10. That’s a huge problem for the Q10. Customers need to know that when they buy a product, they’re getting something that works will all of the applications they like. That’s not happening with BlackBerry 10.

10. It’s already the other BlackBerry

In order for the Q10 needs to be viewed as a top-of-the-line, must-have product if it is going to generate enough sales to be profitable. But even at the BlackBerry 10 unveiling event, BlackBerry acted like it was the other device—the product that, against its better judgment, it had to offer to placate its old customers. It’s sad that BlackBerry is treating the Q10 like a poor stepchild because it means that buyers will ignore it too.

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