BlackBerry Ships 2.7 Million BB10 Smartphones, Posts $84 Million Loss

By Michelle Maisto  |  Posted 2013-06-28 Print this article Print

"The Q5 will be the device that will make more of a material difference from a consumer perspective, given the price point," she added. "My concern right now is that it looks as if carriers are moving to Windows Phone, as far as showing support for the number of devices in their portfolios."

Analyst Ken Hyers, with Strategy Analytics, also said it would be premature to write off BlackBerry.

"That said, the trends are worrying, particularly loss of consumers in emerging markets, where customers, spoilt for choice with low-cost smartphones, are beginning to give up waiting for the Q5," said Hyers.

"In developed markets, the picture is also dire," he added, "as consumers have emphatically chosen the iPhone and Android smartphones, and are also paying attention to Nokia's Lumia [Windows Phone] smartphones."

BlackBerry Preparing for Better Days Ahead

BlackBerry this week introduced Secure Work Space for iOS and Android, its solution for supporting the iPhones and Android devices in companies with bring-your-own-device (BYOD) policies. And earlier in the month, it previewed a solution for automakers that will enable them to push out over-the-air software updates to vehicles.

BlackBerry's Enterprise Service 10 (BES 10) also continues to gain momentum. While as of May 12,000 companies had deployed the solution, today 18,000 have—and behind those deployments, said Heins, will come handset sales.

"These are very, very exciting growth initiatives," said Heins. "We will drive them hards and there will be a time when we will see the value of these initiatives."

The company expects to put its finances back in the black in a year's time.

"I view this as our year of investment," said Heins, adding that he's looking forward to solid growth and profits in BlackBerry's fiscal year 2015.  "A transition takes time."

Follow Michelle Maisto on Twitter.


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