BlackBerry to Offer Its Software for Android, iOS and Windows Devices
The BES12 Cloud offering provides all the core functionality of the on-premises design of BES12 and sits at the center of a secure enterprise mobility ecosystem that extends beyond EMM to communications, collaboration and identity and access management, according to BlackBerry. Marty Beard, COO of BlackBerry, said that BES12 Cloud is a multitenant cloud that is available by subscription. The new services will be available later in March. BlackBerry launched its latest new smartphone, the $449 BlackBerry Classic, in December 2014, just a few months after unveiling its $599 BlackBerry Passport smartphone for enterprise users in September 2014.BlackBerry spent much of 2012 and 2013 trying to shake off the image that it was finished, especially compared with its presence five years earlier when its devices were the "enterprise gold standard" for mobile business communications. In December 2014, BlackBerry reported a mixed bag of financial results in its fiscal third-quarter 2015 earnings report, with a continuing drop in GAAP revenue to $793 million, down 13.43 percent from the prior quarter, while also posting a welcome 28.5 percent reduction in GAAP losses, which totaled $148 million for the quarter. The third quarter ended on Nov. 29. The $793 million in revenue is a drop from the $916 million posted in the company's Q2 fiscal 2015 figures, which were reported back in September. The $148 million loss is a significant improvement from the $207 million loss that was posted at that time. The company's per share loss was 28 cents, compared with a loss of 39 cents per share in Q2.
As 2015 begins, BlackBerry appears to be hard at work as it seeks to rebuild its reputation and market presence after some very difficult years. BlackBerry's fall from dominating the enterprise smartphone market has been swift and stunning. In early 2006, before the first iPhones appeared from Apple, half of all smartphones sold were BlackBerry models. By 2009, though, its share of the global smartphone market was down to 20 percent.