The BlackBerry 10 event held in New York City on Jan. 30 went off as expected. The mobile company unveiled new handsets—the Z10 and Q10—and announced that it'll no longer be known as Research In Motion.
Instead, CEO Thorsten Heins announced that the company formerly known as RIM would now be called BlackBerry. It's a move that might not surprise many industry followers, but makes a lot of sense for the company.
Making sense was arguably the theme of the BlackBerry 10 event. Finally, BlackBerry has embraced the future and realized that to be successful, it would need to deliver software and hardware that could compete with the top products available today. It was the logical next step in BlackBerry's decisions, and it's something that could very well save the company.
For BlackBerry to survive and perhaps prosper, the company will need to rapidly ramp up sales of its new BlackBerry devices. The Z10 is an up-to-date touch-screen-based device, featuring a 4.2-inch screen and a dual-core processor.
The Q10 comes with the same electronics and operating system, but offers the familiar BlackBerry physical keyboard and small display. Heins believes both devices will be successful.
But that might not be the case. The Q10, while nice for old-school BlackBerry buyers, is not the device to buy. The Z10 is the future. And it won't take long for both consumers and enterprise users to realize that.
Read on to find out why customers should buy the Z10 over the Q10:
1. What's with the physical keyboard?
The physical keyboard in the Q10 might be enough for many BlackBerry customers to opt for the Z10. Although BlackBerry has some faithful users that want a physical keyboard, the number of those folks who favor that option is on the decline. Plus, the company is touting the quality of its touch-screen and virtual keyboard. Given all that, who would really want the Q10?
2. The small screen is old-school
Another issue with the Q10's physical keyboard is that it reduces the amount of screen real estate available to the user. Whereas the Z10 comes with a 4.2-inch screen, the Q10 can only muster 3.1 inches. That's unfortunate, and these days it's a turnoff for many buyers.
3. There's no software advantage
One would think that since the Q10 comes in the older BlackBerry style that it would deliver some additional benefits to enterprise users who are most likely to invest in a product with a physical keyboard. But that's simply not the case. The same version of BlackBerry 10 is running on both devices. And since the Q10 has a smaller screen, handling tasks in the limited space won't be so easy. Keep that in mind.
4. The Z10's Retina-display-beating screen matters
Staying with the Z10's display, it's important to point out that the device's screen has 355 pixels per inch, giving it a slightly higher resolution than that of the iPhone 5's Retina display. If that matters to customers—and it should—there's no reason to opt for the Q10, which won't deliver the same picture quality as its touch-screen-based alternative.