BlackBerry Z10 Smartphone Is, as Promised, a New Paradigm
The BlackBerry Z10, running the BlackBerry 10 OS, lives up to RIM's years of promises for something exciting and brand-new.The BlackBerry Z10 is the first smartphone to run BlackBerry 10, the mobile operating system that BlackBerry is counting on to make it, once again, a top-selling brand. The Z10, with its button-free facade, is dominated by a 4.2-inch touch-screen that's more pixel-rich than the Apple iPhone's Retina display. And while it won't win any prizes on the scale, it's as thin as the iPhone 5, though at a glance you wouldn't think it. The Z10, really, isn't much to look at—it's fine-looking. What's fantastic is the software. BlackBerry gave a handset to everyone in the audience of its Jan. 30 New York City event, though without SIM cards, which are said to be following in the mail; the phone won't go on sale in the United States until at least mid-March. After spending even an hour with the Z10, all that CEO Thorsten Heins promised during the 12 months between taking the CEO position and introducing BB10 becomes more understandable.
He promised an end to the old user paradigm, and the way one navigates the Z10 and accesses information is certainly something new. It's as though other mainstream operating systems are essentially the same style of house with very different furnishings, but BB10 has an entirely different layout—a layout that challenges what we imagined to be the architectural options of a house.