CurrentC System Attacked Soon After Some Merchants Block Apple Pay
During the press conference Davison also went to great lengths to describe how CurrentC worked, and exactly what information consumers were asked to provide. He also said that merchants who are part of MCX and CurrentC were free to work with Apple Pay if they chose to do so. He also said that CurrentC was already being set up to work with two national credit card systems and that he expected the payment system to work with all major credit cards. Perhaps more important to many critics of CurrentC, Davison said that consumers are free to determine how much or how little information is provided to merchants. When CurrentC launches in early 2015, the app will allow consumers to be totally anonymous if they wish, just as they can be with Apple Pay, he said. Davison also claimed that merchants would be free to accept Apple Pay and Google Wallet along with CurrentC. He said that MCX chose the QR code as the means of identification for CurrentC because it would work with nearly any device and does not require NFC. However, he said that MCX currently doesn't support Windows Phone or BlackBerry OS. While discussing MCX's plans for CurrentC, Davison also noted that MCX has been on the receiving end of recurring cyber-attacks over the past seven or eight days, which would be since it was first reported that CVS and Rite Aid had blocked Apple Pay. He said that MCX had anticipated the attacks and was prepared for them. "We're challenging the status quo," Davison said. "When you poke at a large ecosystem, you expect attacks."That later picture was in sharp contrast to the impression made by the initial reports that indicated that MCX and its merchant backers were engaged in a totally self-centered effort to save the cost of credit card processing fees by forcing consumers to use only debit cards. If the MCX effort with CurrentC was one of easing transactions all along, then much of the criticism may be due to the company simply not being willing to talk about what it was up to. The real test will come when retailers take the next step. Will CVS and Rite Aid start accepting payments by NFC again? Will retailers participating in the CurrentC system start working with Apple Pay? MCX indicates that its efforts were misunderstood. Perhaps that's the case, and if so, it's good that there wasn't some sort of action against Apple Pay. But actions speak louder than words.
What's unclear about the current situation with MCX and CurrentC is whether the company has decided to change its approach in the face of growing criticism, or whether the company simply failed to communicate about its plans to the public before taking action. At the press conference, the company tried to project an image of providing a service that seeks to make things better for both merchants and consumers.