Facebook Depends on the Success of its 'Home' Mobile Push: 10 Reasons Why

By Don Reisinger  |  Posted 2013-04-05 Print this article Print

5. More of its users are going mobile

According to Facebook, hundreds of millions of its users are only accessing their timelines and other information about friends through mobile devices. That marks a dramatic shift in the marketplace, and it’s something that the company can’t simply overlook. A mobile push now is simply responding to the market dynamics, and that response will determine its future.

6. Pictures and texting are everything to its demographic

Facebook’s target demographic might have widened over the years, but its core user bases are people between the ages of 18 and 35 that are using their mobile devices each day to send pictures and text messages. By creating a platform like Home, Facebook hopes to make those activities seamless with its own platform. It might just succeed at that.

7. Just ask shareholders

Shareholders are trading Facebook stock based solely on the company’s ability to generate more cash through mobile. The company’s shares plummeted after its initial public offering because a mobile strategy wasn’t in place, and things are going well again because Facebook seems to be addressing that. Facebook’s share price will be directly affected by the company’s ability to appeal to mobile users.

8. Competitors are coming on hot and heavy in mobile

Although Facebook might not look like it has competitors, the truth is, it does. The company needs to compete with Twitter, Pinterest and just about every other site on the Internet for the user’s time. The more time it can keep them on Facebook and not on other sites is a victory. Competitors are coming on especially strong in the mobile space. So Facebook has to respond or face falling behind.

9. It’s now a multi-screen model

The way users interact with the Internet is fascinating. Whereas once it was only a single computer monitor in front of them that provided a lens into the World Wide Web, now, consumers expect a multi-screen user experience from Web companies; they want special experiences on the PC, on smartphones and on tablets. Facebook is trying to deliver that.

10. Developers will benefit

Developers might find a way to benefit from Facebook Home. In fact, developers can integrate Facebook notifications, information feeds and other important features that the social network says will improve the overall experience of using Facebook. Whether that will be true remains to be seen. But getting developers to buy into the concept and build add-on apps for Facebook Home is central to the company’s efforts to succeed in mobile.

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