NEWS ANALYSIS: Facebook is making a grand leap into the mobile business that it’s counting on to help it dramatically improve its business.
Facebook has done what many people thought it would
: The company is making an even greater leap into the mobile space with a new platform, called “Home.”
The Facebook Home platform is basically a suite of mobile applications that will integrate the social network’s functions into Android with the goal of creating a more engaging experience for users. In other words, Facebook Home is an important new initiative for Facebook to build out its mobile presence.
But why did Facebook decide to make its mobile push? More importantly, why did the company decide that Facebook Home was the way to go?
Certainly everyone knows how important the mobile space is. But it’s still very unclear whether Facebook is crafting a successful strategy that will allow it to keep users loyal, reach out to more people around the world, perhaps most importantly to Facebook, greatly increase its revenue from mobile advertising.
Read on to find out answers to those questions, and why Facebook is so tied to success in the mobile market.
1. It’s all about the ads
To Facebook, advertising is everything
. The more the company can make on mobile advertisements, the better. These days, doing so requires innovative mobile marketing ideas. Facebook Home and the company’s recent push to build more mobile applications help the company keep Facebook users engaged and help the company monetize some of the time they spend on the platform.
2. Zuckerberg is sticking his neck out
For Mark Zuckerberg, success in mobile is really a make-or-break event. If the company is successful in its mobile efforts, he’ll look like a hero and stick with the company he founded for years to come. If the mobile efforts are unsuccessful, though, there’s no telling what comes next. It will likely signal that Facebook’s growth prospects are limited. Zuckerberg is sticking his neck out with his mobile efforts and you can bet he wants them to succeed.
3. The market is moving that way
Why wouldn’t Facebook’s success depend on its ability to attract mobile consumers? Let’s face it; computer users are more mobile than ever. They are as likely to access Facebook from a tablet or smartphone as they are any other computer. Companies that don’t capitalize on that trend are doomed to failure and Facebook knows it.
4. It’s an Android world
So, why is Facebook essentially offering a forked operating system on Android? It’s very simple. Android is the most important mobile platform in the world. It’s also open-source. Those factors will help Facebook attract the largest number of its users to its mobile platform. And that’s essential if its mobile efforts are to succeed.