Facebook, Email and Apps Will Be Key to Yahoo's Turnaround
Yahoo CEO Marissa Mayer says whittling down Yahoo's apps, amplifying its Facebook-like assets and improving email are areas for opportunity.Yahoo CEO Marissa Mayer, at a Feb. 12 Goldman Sachs conference in San Francisco, sat for a second interview during which she discussed how she plans to revive Yahoo. Keys to her strategy, she said, will be to focus on fewer but more key mobile apps, an email solution that outdoes the competition's, and increasing the Facebook-like perks Yahoo has to offer. "A lot of the strengths of Facebook are available to Yahoo users. That's something we want to build upon," said Mayer. "We have a real commitment to bringing valuable content to our users." She noted, as she did during a January interview at the World Economic Forum in Davos, Switzerland, her first as CEO, that Yahoo has a "nice partnership" with Facebook, but said that Yahoo will need to enhance its own social features. "One of the things that people really want to do is share their interests with their friends. We need to have sharing built in as a fundamental component," said Mayer, according to a Feb. 13 report from Bloomberg.
Mayer also repeated an anecdote she told at Davos about listing features to friends and family—like email, stocks, weather, sports scores, photos and group communication—and asking what she was doing, to which they would answer that she was listing everything that Yahoo does. Her kicker: She was instead listing the top things that people do on their mobile devices.