Facebook Home Could Thrive on Android

By Don Reisinger  |  Posted 2013-04-22 Print this article Print

5. The same look and feel

Facebook Home also brings a more homogeneous experience to Android—something that's sorely lacking in that marketplace. Fragmentation and Android users employing many different versions of the operating system hurt Android because users have varied experiences on so many products. With Facebook Home, the same look and feel gets into the mix, giving Android users the sense they are working with a single synchronized platform across different products.

6. It Costs Users Nothing to Acquire Facebook Home

If Facebook Home cost users even $5 to acquire and use, the chances of the platform taking off would be slim. But Facebook Home is built into the HTC First, and those who want to download it from the Google Play store can do so for free. In the mobile world, free is good. And it's something that's too often overlooked.

7. Vendors will be happy to include it

Although the HTC First is the first smartphone to carry Facebook Home, there's a good chance that in the coming months, several other devices will be running the software. As more mobile products reach the market preloaded with Facebook Home, the service's star will rise. This will help Facebook establish itself as a true leader in mobile.

8. It's something fresh

One of the nice things about Facebook Home is that it's actually a fresh take on what mobile devices do. These days, the mobile space is dominated by products or services that reek of last year's news. And companies, including Apple and Google, are content to deliver only subpar upgrades, realizing that customers aren't looking for anything revolutionary. But Facebook Home might throw that idea on its head. And the social network could benefit by doing that.

9. Android's popularity is soaring

It makes perfect sense that Facebook would want to bring Home to Android, doesn't it? At last count, hundreds of millions of Android devices are expected to launch over the next few years, and with the right strategy and a worthwhile service, it's possible that Facebook Home could ride the Android wave. That's good news for Facebook and even better news for Facebook Home lovers.

10. Google can't stop it

Right now, the only "credible" threat to Facebook is Google. The search giant's Google+ is growing fairly rapidly and could eventually be a threat to Facebook. That, of course, means that Google could respond to Facebook Home with an alternative built around Google+. But here's Google's problem: It doesn't have the user base or the features online to actually take down Facebook. Until Google+ can prove that it can actually challenge Facebook over the long term, there's nothing Google can do to stop the social network from thriving on its very own mobile operating system.

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