NEWS ANALYSIS: Facebook is reportedly in talks with Apple to bring Home to the iPhone. Let's stop the nonsense. This just isn't going to happen.
5. Where's the upside for Apple?
It's hard to see an upside for Apple by bringing Facebook Home to iOS
. Sure, the company would have stronger Facebook integration, but would the average iOS user who already has the social network's app running on the platform really care about that? It's also unclear what Apple can actually expect to receive in the deal. From all angles, it makes no sense.
6. A copycat mobile environment is not what consumers want
Let's take a look at the possibility of an Apple-Facebook deal from the consumer's perspective. Does the average customer really want a copycat environment on iOS and Android? The beauty of the two operating systems is that they're very different and provide alternatives for users. With Facebook Home taking over iOS, Android and Apple's operating system would look depressingly the same./p>
7. Apple seems wary of Facebook
Apple doesn't seem to be especially warm toward Facebook. Let's not forget that the company brought Twitter to iOS a year before Facebook integration was made available, simply because the iPhone maker wanted to dictate terms. It's also believed that Steve Jobs had a run-in or two with Facebook before his death. If all of that is true, don't expect Home to quickly show up on iOS.
8. There's an advertisement angle here
Facebook isn't just delivering Home for its own good
. Home is designed for the company to dramatically improve its mobile standing and drive more people to its social network so it can sell more ads. Apple, meanwhile, has its own mobile ad platform known as iAd. That alone could scuttle any deal between the two companies.
9. It hurts Apple's integration plans
Apple has very clear integration plans for iOS and OS X. The company wants to make it as easy as possible to connect to all of its services—including those in the cloud—and share data and information between operating systems. Facebook Home would muddy the waters and make it easier for users to share all of their information with the social network, rather than Apple's own offerings. That's something Apple won't like or want.
10. It's better for Facebook to stick with Android
Finally, let's consider the value to Facebook by partnering with Apple
. The company would find itself in a battle for control with Apple. Facebook would have to play by Apple's rules in how Home would look in iOS. Worse, it would likely have to justify to Android vendors and Google itself why it's playing both sides of the fence. At this point, it seems best if Facebook sticks with Android.
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