Facebook Phone Is Important to Social Network's Future: 10 Reasons Why

By Don Reisinger  |  Posted 2013-04-02 Print this article Print

4. Facebook Phone Home?

Chances are Facebook will indeed release the Facebook Home forked Android operating system that’s been rumored lately. And why not? Facebook has been looking for ways to improve how its services are embedded in operating systems. Look no further than its integration across iOS for proof of that. Now with Facebook Home, it can achieve all of its goals in that area. Look for Facebook Home to be a real winner for the social network.

5. Shareholders expect it

Facebook’s shareholders have been clamoring for the company to embrace mobile for months now. Over the last couple of quarters, Facebook has succeeded at that. Still, it’s not enough. And Facebook knows it. The company’s push into the phone business reflects its understanding that when shareholders call, you better listen.

6. Vendors are lining up for something new

Facebook won’t be building its own device. Quite the contrary, the company will be offering a handset that’s designed by another company. What mobile phone maker wouldn't want to help the social network get a mobile product to store shelves? After all, a Facebook phone is unique. And in the smartphone market, uniqueness is everything.

7. It’s a Facebook world

One of the things that we can’t forget about a Facebook phone is that it’ll likely tap into all of the content out on the Internet to make it more useful. Every site one goes to now will find a “like” button on it, hoping that fans will show their support for the company and, thus, increase its notoriety socially. Facebook sees all of that as a major opportunity. And it should.

8. Facebook’s already a top destination

Already, Facebook is a top destination for mobile users. In fact, the company’s application is one of the most popular free programs in both Apple’s App Store and the Google Play Marketplace. Why shouldn’t Facebook try to capitalize on that and integrate even more features into an operating system? More integration means more cash.

9. Social networks need to keep innovating

The problem with operating a social network is that users are often fickle. They decide in a moment’s notice that a service is no longer what they want, and they go elsewhere. They did it with Friendster and MySpace. So far, however, they’ve stuck with Facebook. And that’s largely due to the company’s willingness to continue to innovate and come up with new ideas to keep users engaged. A Facebook phone would follow that nicely.

10. Facebook is seeing its user base go mobile

Facebook CEO Mark Zuckerberg has made it abundantly clear to all of his company’s shareholders: his social network is now a mobile-focused company. Hundreds of millions of Facebook users only access the social network from mobile devices, requiring the company to accommodate those folks. Given that, opting for a Facebook phone now is a good idea.

Follow Don Reisinger on Twitter by clicking here


Submit a Comment

Loading Comments...
Manage your Newsletters: Login   Register My Newsletters

Rocket Fuel