Facebook Phone Is Important to Social Network's Future: 10 Reasons Why
NEWS ANALYSIS: Facebook is reportedly working on some sort of smartphone effort. And to the company, such an idea makes an awful lot of sense.Facebook has the world abuzz with the possibility of yet another new smartphone. For months now, reports have been swirling that the company is working on a phone. But it seemed that every time it looks like it actually might happen, the social network company would bob and weave and then put the idea on ice. The latest rumor now suggests that Facebook is working with HTC on a device that will come with a forked version of Android that puts its social network’s features at center stage. And that technology could be known as Facebook Home when it’s unveiled on April 4. But why is it happening now? Why would Facebook, a company that has been so successful online and through mobile applications, try its luck with a smartphone? More importantly, why would the social networking giant invest the kind of cash it would take to get such a product off the ground? Certainly there are better things Facebook can do with its cash than spend it on a device, right? But perhaps not. Facebook was criticized last year for not aggressively mobilizing its social network. Facebook knows that its greatest potential for grow in North America and overseas is on the mobile platform.
Facebook is now a major public company in the technology industry. It has to keep growing vigorously to prove its value to customers and investors. As a result, now more than ever, the company understands that mobile is the future.