Fidelity Experimenting With Google Glassware App for Investors
Fidelity Investments is studying ways Google Glass could help its customers check and buy stocks and get other information on their investments.Google Glass isn't slated to hit the consumer market in the United States until late 2013, but companies such as Fidelity Investments are wasting no time experimenting with possible uses of Glass by their customers. Fidelity has recently been developing a prototype Glassware app it calls "Fidelity Market Monitor for Glass," which could allow users to someday check closing stock prices, make stock purchases, retrieve investor information and more using the power of Google's eyewear-mounted computer devices. Fidelity unveiled the prototype Glassware in an Aug. 12 announcement, which includes a YouTube video that displays some of the potential uses of such an app. Hadley Stern, vice president of Fidelity Labs, whose team built the app, told eWEEK that it is a project of Fidelity Labs, which is part of the Fidelity Center for Applied Technology that focuses on innovation inside the financial services company. "It started a few months ago," said Stern. "We're very involved from the applied research end. A peer was at a seminar and met some folks from Google and that's how this came about," as ideas for a Glass app were formed and brought to life.
For now, Fidelity hopes to get feedback from prospective users about the prototype Glassware app and to continue its experiments about how it could be used, how it could be secured and how it can be useful for customers, said Stern.