First Fruits of Apple-IBM Deal: AppleCare for Enterprise Services
That past unpublicized help for business users will be bolstered by the new formal Apple-IBM program, he said. "This I think will further expand that business department" inside Apple stores. "I think IBM will complement what Apple is doing and the two of them together are going to have a great shot at taking over more of the enterprise." Businesses for years have been using many different Apple products for their work, which became even more prevalent on the scene, especially after iPhones and iPads arrived in the marketplace, said Maycock. "What they lacked, though, was a really robust enterprise support group like Microsoft has. This will help." The July announcement that brought Apple and IBM together in their enterprise partnership deal also established several other related customer offerings, including a new mobile platform, called the IBM MobileFirst Platform for iOS. That platform is designed to provide a wide range of business services, including analytics, workflow and cloud storage, to fleet-scale device management, security and integration. It also includes a private app catalog, data and transaction security services, and productivity suite for all IBM MobileFirst for iOS products. The partnership deal is a good mesh for both companies since IBM never previously succeeded in phones or tablets and Apple has never made big data analytics and other enterprise software, according to an earlier eWEEK report.