NEWS ANALYSIS: Apple's latest tablet is as good as any of the earlier models. But, it's not a major update and doesn't provide compelling reasons to buy it compared to other models on the market.
The fourth-generation iPad was announced at a special event in October that most market watchers thought would only witness the introduction of the iPad Mini.
Instead, Apple revealed its own October surprise—a new, large iPad that looked like previous versions, but came with an A6X processor, delivering twice the processing power and twice the graphical prowess. The move was met with celebration by Apple fans who hadn't yet bought an iPad, but raised the ire of those who recently purchased the third-generation iPad that Apple launched just months prior.
Starting Nov. 2, Apple's fourth-generation iPad will be available. Later in the month, the 4G LTE-equipped model will hit store shelves
. That imminent availability, coupled with the busy holiday shopping season around the corner, has prompted many consumers to consider whether they should buy Apple's latest tablet.
Rather than allow them to labor through the pros and cons of buying that device, it might be easier to inform them on why buying the fourth-generation iPad now would be a bad idea. The tablet is undoubtedly a nice product with some real value for consumers and enterprise users. But there are several reasons to save the cash and ditch plans to buy the iPad.
Here are the reasons why.
1. The price is too high
Apple's iPad starts at $499. For that price, customers are getting a WiFi-only tablet with only 16GB of storage. Considering the top-of-the-line Amazon Kindle Fire HD, featuring an 8.9-inch screen and Long Term Evolution (LTE) costs $429, what's Apple's justification for charging so much for so comparatively little?
2. Early adoption is never a good idea
Looking to buy an iPad now
? Think again. As history has proven time and again, being an early adopter is never a good idea. Even with Apple products, customers often find that their devices don't work properly out of the box. Sometimes, the issues relate to hardware, and other times it's an issue with the software loaded on the hardware. In either case, it's best to let Apple get the issues worked out before jumping on the iPad bandwagon.
3. The jump is big, but not major
Although Apple is touting the A6X processor's ability to deliver twice the processing and graphics power as the A5X in the third-generation iPad, reviewers who have tried it say that the difference isn't so starkly apparent. In fact, most customers won't notice it all that often. If the A6X is Apple's best value proposition, buying the tablet might not make much sense.
4. You already own the third-generation iPad
Those who already own the third-generation iPad shouldn't have any reason buy the fourth-generation model. As noted, the new tablet comes with the same design and same display. The only differences between them are a Lightning port (more on that in a bit) and a processor that isn't as much of an upgrade as Apple would have customers think. That doesn't sound so great, does it?