Free Smartphone Charging Kiosks Expand to More Neiman Marcus Stores
Free, secure smartphone charging stations from ChargeItSpot are being installed in additional Neiman Marcus stores as part of a project that began in 2014 to give customers the opportunity to charge their smartphones while they shop.
The expanded deployment of the charging stations in Neiman Marcus stores will bring 37 additional charging kiosks to 30 more locations, according to a May 23 announcement by ChargeItSpot.
The custom-designed and built kiosks, which each contain eight lockable drawers with an assortment of cables to fit the charging ports of virtually any Android, iOS, Windows or BlackBerry smartphone, include powder-coated steel exterior panels and custom lighting, decorations and branding to meet the needs of each retailer where the units are placed, Douglas Baldasare, CEO and founder of ChargeItSpot, told eWEEK.
The kiosks hold one phone in each of the eight lockable drawers, which are secured using a customer's smartphone phone number as a temporary code. The kiosks are 13 inches wide, 13 inches deep and 6 feet, 5 inches tall. Larger department stores are equipped with several kiosks in different locations, while smaller retail stores are equipped with one unit.
By offering free smartphone charging stations to customers, shoppers are less distracted in stores and tend to buy more.
So far, ChargeItSpot kiosks are located in about 50 national client store chains in some 22 states, having charged almost 2 million customer smartphones for free, said Baldasare. He would not disclose how many kiosks are in use, but said that the usage of the devices has grown by more than 50 percent compared to a year ago. Stores that are equipped with the charging stations are in New York City, Philadelphia, Boston, Los Angeles, San Francisco, Chicago and other larger cities, with more to come.