Galaxy Note7 Users Searching for Ways to Safely Dispose of Their Units
What that means is that those users really only care that they have a smartphone, and whether it's made by Samsung or Apple means little. Those people may have bought their last Samsung because it was on sale and they liked the price and features. Android, for them, isn't an issue. When confronted with a potentially hazardous Samsung device, their primary need will be to get rid of it and buy something safer. That something safer might be a Samsung Galaxy S7 or S7 Edge, if they're willing to move to a smaller screen. Or, it may be that they want a phablet, which could move them to an iPhone 7 Plus. While they would give up the stylus that the Note has, this might not matter. I know when I've used a Samsung Note with the stylus in the past, it's been nice, but not transformative. While Apple and other smartphone makers might benefit from this situation, the bigger issue is the damage this battery problem is doing to Samsung. It means that not only Samsung has lost the cost of producing a million defective Note7 units, but it also has had to interrupt its supply chain to replace those million units with new devices. This is going to push back Samsung's production and sales schedule at least a couple of months. More than that, the battery issue has shaken customer trust in Samsung and the Note7 brand. The company will have to go the extra mile to restore consumer confidence—not just in the Note7, but all other Samsung mobile devices. And the damage doesn't stop there.At the very least, Samsung is going to have to find a way to rebuild customers' trust in its products, which may be tough considering the Korean device maker already was battling stagnant sales. In addition to waging an all-out campaign to rekindle user trust, Samsung will need to find a way to appeal to new users again. Oh, and it will have to defend against all of those legal actions that are sure to start cropping up from damage claims resulting from Note7 fires. But if Apple is going to ride the wave of Samsung distrust, it's also going to have to find a way to appeal to those users who previously favored all things Android. To accomplish this, Apple must address departing Note7 users without criticizing their prior choice by simply saying they can do everything with the iPhone 7 that they could with the Note7.
The fact that Samsung has let potentially hazardous batteries slip through the company's QA process and get to consumers will reflect on the reliability of its other mobile devices. After all, just because the S7 hasn't been found to have flammable batteries doesn't mean it won't.