Galaxy S III, Dashing Ahead of the iPhone 4S, Was Q3's Best Seller
The Galaxy S III was the top-selling smartphone during 2012's third quarter, beating the iPhone 4S for the first time.Samsung's Galaxy S III was the best-selling smartphone model in the world during the third quarter of 2012, according to a Nov. 8 report from Strategy Analytics. Telling yet another story of Samsung's smart use of the long stretch between Apple's iPhone releases, the research firm found that Samsung sold 18 million of the pocket-busting, Android-running Galaxy smartphones. "The Galaxy S III captured an impressive 11 percent share of all smartphones shipped globally and it has become the world's best-selling smartphone model for the first time ever," said Senior Analyst Neil Shah. "A large touch-screen design, extensive distribution across dozens of countries and generous operator subsidies have been among the main causes of the Galaxy S III's success." While Apple offered its iPhone exclusively through AT&T for years before expanding its availability to Verizon and Sprint, Samsung's strategy for the Galaxy S III—from the device's specs, to the May 3 London event at which it was introduced, to the numbers of Samsung's carrier partners—has been to go big. While intense global demand for the phone initially caused delays, the Galaxy S III more or less debuted simultaneously the Verizon Wireless, AT&T, Sprint, T-Mobile and U.S. Cellular networks.
The Galaxy is remarkably thin and light and packed with features, from the ability to use its front camera to watch the user to the NFC-enabled ability to swap content with another GS III when the two are tapped together. Still, Strategy Analytics suspects that the device's taking of the title had as much to do with Apple as Samsung.