Google Android Play Store Making It Easier for Developers to Showcase Apps

By Todd R. Weiss  |  Posted 2013-04-17 Print this article Print

Developers are also reminded to use icons and other bitmap assets that will best be rendered on various sizes of tablet screens, while also adjusting the sizes of any home screen widgets so they are displayed properly on the devices.

Also recommended is that developers' apps include at least the same set of features on tablets as they do on smartphones so that users' needs and expectations will be met when they make their purchases.

Earlier in April, Google revamped its Play store app for Android smartphones and tablets so that it features larger images that jump off the page to help users find the content they are seeking. The latest Play store app is available for devices running on Android 2.2 or above.

In March, Google's Play store made some waves when the company removed at least four apps from the store that had allowed users to block advertisements that appear when using their Android devices. Google said that the ad-blocking apps violate Section 4.4 of the store's Developer Distribution Agreement, which prohibits the development or distribution of a product that "interferes with, disrupts, damages, or accesses in an unauthorized manner the devices, servers, networks, or other properties or services of any third party including, but not limited to, Android users, Google or any mobile network operator."

A huge portion of Google's revenue comes from ad revenues, so the ability of advertisers to get their ads in front of viewers' eyeballs is huge for the company.

Google Play, which was created in March 2012 to combine what until then were separate sites where Android lovers could buy their favorite apps, music and ebooks, has been a huge hitBefore Google Play, users had to shop through the individual Android Market, Google Music and Google e-Bookstore sites.

By September 2012, Google Play had served up more than 25 billion downloads to app- and game-hungry Android users, reaching a significant milestone in only six months.


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