Google is expanding its Glass Explorers program by offering a special one-day opportunity on April 15 for any U.S. resident to buy a Glass device for $1,500, even though it is still not available for retail sales.
The one-day sales promotion was unveiled by the Glass team on April 10 at 3:01 p.m. EDT in a post on the Glass Google+ page after a rumor about the program began circulating on news sites on the Internet. The original rumor was posted by The Verge, which had posted a story earlier in the day.
Google quickly decided to push its announcement forward following the rumors, which is not very common for the company.
The company confirmed the rumor and announced that on April 15 any U.S. resident will be eligible to try to buy a Glass device under the one-day promotion.
"Whoops. So ... we'd planned to post this next week, but it looks like the cat's out of the bag now," wrote Google in its Google+ post. "Over the past several months, we've been trying out different ways to expand the Explorer program. Some of you signed up at Google I/O, some told us what you would do #ifihadglass, some were referred by a friend, some joined through their school or university. Our Explorers are moms, bakers, surgeons, rockers, and each new Explorer has brought a new perspective that is making Glass better. But every day we get requests from those of you who haven't found a way into the program yet, and we want your feedback too. So in typical Explorer Program fashion, we're trying something new."
That's where the one-day Buy-A-Google-Glass promotion comes in.
"Next Tuesday, April 15th at 9 a.m. EDT, we're opening up some spots in the Glass Explorer Program," the Google+ post continues. "Any adult in the U.S. can become an Explorer by visiting our site and purchasing Glass for $1,500 + tax—and it now comes with your favorite shade or frame, thanks to feedback from our current Explorers."
Not everyone who wants one, however, will be able to get one, according to the post. Instead, "the number of spots available is limited, so mark your calendar if you want to get in."
Interested Glass customers can log in to a special Website to get a reminder and further instructions on how to participate, according to the post.
"We're excited to meet our new Explorers, and we can't wait to hear your thoughts about Glass," the post continued.