Google Glass Banned in U.K. Movie Theaters

By Todd R. Weiss  |  Posted 2014-07-06 Print this article Print
Google Glass

The topic of Google Glass potentially being worn by drivers was even raised in March 2013 in West Virginia, where a state legislator introduced a bill that would have banned driving by persons wearing head-mounted displays, including Google Glass. But the bill stalled and never came up for a vote. The sponsor of that bill said his main concern with the devices is that they could create safety issues such as driver distraction, especially for younger, less-experienced drivers who might be among the users most likely to buy such technology.

In February 2014, Google sought to lessen some of the concerns that were sprouting about Glass by publishing an online etiquette guide to using Google Glass in public without offending other people. The etiquette guide includes lists of "do's" and "don'ts" when it comes to using Glass devices around other people.

At the same time, Google Glass is also gaining acceptance in the marketplace even before its official launch to consumers, which is expected sometime this year.

In June, Google announced the availability of Glass devices featuring high-fashion frames designed by American fashion designer Diane von Furstenberg. In March, Google announced that it was partnering with eyeglass frame vendor The Luxottica Group to someday offer trendy frames from famous makers such as Ray-Ban, Oakley, Vogue-Eyewear and Alain Mikli as Glass units get closer to rumored retail production. In January, Google announced a deal with eyewear and vision insurer VSP Global that will cover a portion of Google Glass frames and prescription lenses for its insurance customers.

In February 2014, Virgin Atlantic Airlines announced that it was using Google Glass to test how it and similar wearable computing innovations could help assist airline passengers from their arrival at an airport through boarding and departure, and even with in-flight experiences. The airline's six-week-long Google Glass pilot project was visible to passengers as they arrived at London Heathrow airport, where concierge staff in the airline's Upper Class Wing used Google Glass and other wearable technology to deliver personalized customer service.

Virgin's testing with Glass came on the heels of a related experiment with Glass by the New York Police Department, which began trials in December 2013 to see how the devices could be used in police work. The devices have not yet been deployed in any actual field or patrol operations, but reviews are being done to see how they may be used in the future, according to the department.

Google Glass has been a topic of conversation among techies since news of the futuristic eyeglass-mounted computing devices first surfaced in 2012 at the Google I/O developer's conference in the U.S. Developers at the show were offered the chance to buy early "Explorer" versions of Glass for $1,500 for testing and development. Glass was the hit of that conference.


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