Google Glass Banned in U.K. Movie Theaters
Google Glass is getting a tough reception in the U.K. after theater operators announced a ban on patrons wearing the devices inside their movie houses.Google Glass units have only been on sale to early Glass Explorer beta testers in the United Kingdom since June 23, but already the devices are the subject of a ban inside movie theaters. The reason for the ban, according to a June 29 report in The (London) Independent, is that theater owners are worried that some patrons wearing the devices would use them to make pirated copies of popular and profitable films being shown inside theaters. "Recording in cinemas is the source of more than 90 per cent of all illegally copied films in their release form," the paper reported. "Customers will be requested not to wear these into cinema auditoriums, whether the film is playing or not," Phil Clapp, chief executive of the Cinema Exhibitors' Association, told the paper. The ban certainly arrived quickly. Google Glass only went on sale in the U.K. on June 23, marking the first place where Glass is available for sale other than the United States. Glass units in the U.K. are priced at 1,000 British Pounds, which is equivalent to about $1,703 U.S.
The Glass devices built specifically for the U.K. include software that is localized for the British market, including such things as weather temperatures being listed in Celsius rather than in Fahrenheit, as well as improved voice recognition for U.K. accents, according to Google. The Glass team is also working with U.K. developers to provide locally relevant Glassware for use by customers across the pond.