Google Glass' Reincarnation Reportedly Well Underway
With Project Aura, Google has a new name for its troubled wearable technology initiative, which a newly expanded team is now running, according to reports.It looks like Google's troubled Glass smart eyewear project is being revived under a new name and with a newly expanded team in charge. The Google Glass effort is now known as Project Aura inside Google and will focus on developing smart eyeglasses and other related wearable technology products, Business Insider reported Thursday. Project Aura appears to have been launched in June, about six months after Google announced its decision to drop production of Glass. At that time, the company had suggested that the hiatus would be temporary while it worked on new and better versions of its smart glass technology. Google also announced at the time that it was pulling Google Glass from its semi-secret Project X division and making it a stand-alone unit inside the company. According to Business Insider, Project Aura will remain inside Google, instead of being spun out as an independent business under the newly launched Alphabet holding company. Former Nest Chief Executive Tony Fadell will have broad oversight over the project as he does now, while Ivy Ross, a fashion industry executive that Google hired in 2014, will head Project Aura.
In addition, Google has so far hired three senior engineers from Lab126, a research and development organization owned by Amazon that is responsible for bringing several high-profile products to the market including the Kindle, Amazon Fire TV and Amazon Echo. Business Insider identified the three Lab126 engineers who have joined Project Aura as Dmitry Svetlov, Amir Frenkel and Tina Chen. Former Apple engineer Max Ratner, who was part of the team that developed the iPhone has also joined the Project Aura group at Google, Business Insider reported. Google has advertised more open positions at Project Aura and has apparently even hired a recruiter to find suitable people to join the team.