Google Nexus 7 Is Killing the Kindle Fire: 10 Reasons Why

NEWS ANALYSIS: Amazon’s Kindle Fire sold very well during the holiday season. But sales have slacked off significantly since then. Now the Kindle Fire is dealing with a big, bad competitor in the Google Nexus 7, which is competing right in its price and screen size sweet spot.

Google€™s Nexus 7 is selling extremely well. In fact, the company€™s Google Play store, which is one of the homes of its device, shows the 16GB, $249 version of the tablet sold out while the 8GB version of the table is still available.

What€™s worse for consumers, Google hasn€™t said when it might have more in stock, which is a clear indication that demand for the tablet was much higher than the search giant had initially anticipated. That shortage has carried over to retail outlets where it€™s reportedly difficult to find the Nexus 7 on store shelves.

The Nexus 7€™s success was predicted by some who said it was the right balance of high-quality components and affordable pricing. And although Google is enjoying its success, sales of its chief competitor, the Amazon Kindle Fire, have been becalmed. The company€™s Kindle Fire was once the 7-inch tablet market€™s best option. Now, it€™s a distant second. And slowly but surely, the Nexus 7 is stealing all of the Kindle Fire€™s sales.

Amazon will have to correct that situation soon if it doesn€™t want its tablet to be swamped from the market. That€™s why pundits are saying to look for new and updated Kindle Fire models in time for the holidays.

Read on to find out how the Nexus 7 is killing the Kindle Fire.

1. It€™s all about design

When comparing the Kindle Fire and the Nexus 7 on their design quality, it€™s hard to pick Amazon€™s option. The Kindle Fire is very basic, due mainly to Amazon€™s desire to keep its price down. But with the Nexus 7, Google was able to also keep the price down while remembering the look and feel of a product matters. It€™s nice to see.

2. The value argument

When it was first made available last year, Amazon€™s Kindle Fire delivered real value for its $199 price tag. But as advancements have been made in components, the Kindle Fire€™s value proposition has declined. Today€™s consumers want to know that the product they€™re getting can justify its price. The Nexus 7 can deliver that value. The Kindle Fire, on the other hand, leaves much to be desired at this point.

3. Maybe $199 isn€™t as important as some think

There was some concern after the Nexus 7 reached the market that its $249 price tag would be a liability. However, that doesn€™t appear to be the case. For those that want the cheaper, $199 model, they can get that. But for those who want to spend $50 more and get the 16GB option, it was available, at least until recently. According to Google Play, the 16GB option is sold out as of this writing. Maybe Google€™s decision to have one Nexus 7 model $50 more expensive than the Kindle Fire wasn€™t such a bad idea, after all.

4. The Tegra 3 is huge

Google€™s Nexus 7 comes with the quad-core Tegra 3 processor. And with it comes top-notch performance and reliability that most folks just won€™t find today. The Nexus 7 is more powerful than the Kindle Fire. And consumers know it.

Don Reisinger

Don Reisinger

Don Reisinger is a longtime freelance contributor to several technology and business publications. Over his career, Don has written about everything from geek-friendly gadgetry to issues of privacy...