Google Nexus Mobile Devices: How They Shape Up Against Apple Products
NEWS ANALYSIS: Google is getting serious about competing in the mobile market with three Nexus devices that take aim at Apple's popular mobile products.Google is ready for a fight with Apple. The company recently announced two new devices in its Nexus line—a smartphone called the Nexus 4 and a larger tablet that will be known as the Nexus 10. As one might expect, given recent naming conventions in the mobile space, the 4 and 10 represent the products' respective screen sizes. The Nexus 4 and Nexus 10 complement Google's previously announced Nexus 7, a tablet that comes with a 7-inch display and is designed to compete against the likes of Amazon's Kindle Fire and Apple's iPad Mini. It's that battle for preeminence that is perhaps the most interesting aspect of Google's Nexus line. For years, Google has been content to partner with device makers and offer a so-called "Nexus" product for the main purpose of promoting its Android operating system. Now, though, Google has partnered with companies to deliver its own branded devices to take on other hardware makers. Like Microsoft with its Surface tablet, Google's Nexus line is an attempt on the search giant's part to achieve new (and perhaps greater) things in the mobile device market. Here is what Google is trying to achieve with its Nexus product line.