Google Updating Font Family for Wider Mobile Device Use

By Todd R. Weiss  |  Posted 2014-07-21 Print this article Print
Google revamps fonts for mobile users

The addition of the new Chinese, Japanese and Korean (CJK) font, called Noto Sans CJK, is aimed at helping the Web serve a huge number of users who speak those languages, which represents approximately one quarter of the world's population, according to the Google text and font team's post. "Google's mission is to organize the world's information and make it universally accessible to all users, no matter what language they use. To that end, Google, in cooperation with our partner Adobe, has released a free, high-quality Pan-CJK font family: Noto Sans CJK."

The new Noto Sans CJK font "comprehensively covers Simplified Chinese, Traditional Chinese, Japanese and Korean in a unified font family and yet conveys the expected aesthetic preferences of each language," wrote Xiangye, Gill and Jungshik. "Noto Sans CJK is a sans serif typeface designed as an intermediate style between the modern and traditional. It is intended to be a multi-purpose digital font for user interface designs, digital content, reading on laptops, mobile devices and electronic books."

The new Noto Sans CJK font includes tens of thousands of characters, as do the languages that they represent. "One of the primary design goals of Noto Sans CJK is that each script should retain its own distinctive look, which follows regional conventions, while remaining harmonious with the others," the post states.

Google is releasing the font as Noto Sans CJK as part of Google's Noto font family while Adobe will release it as Source Han Sans as a part of Adobe's Source family. Adobe holds the copyright to the typeface design and the fonts are released under the Apache License, version 2.0, which makes them freely available to all without restriction, according to the post.

"Building Noto Sans CJK font is a major step toward our mission to make the reading experience beautiful for all users on all devices," wrote Xiangye, Gill and Jungshik. "Noto Sans CJK is the newest member of the Noto font family, which aims to support all languages in the world."

Google has been accelerating designs for new products using a speeded-up design process it calls "design sprints," which are aimed at keeping innovations fresh. Recently, it announced that it is sharing these ideas with outside developers. To share its design sprint concepts, Google will be hosting events for select developers in the San Francisco Bay area this summer to give them opportunities to design for platforms like Glass and Android Wear or to build projects with a material design approach.

Google is constantly working with developers to help make their Websites more mobile friendly so that businesses can streamline their mobile Web pages so that they load faster and perform better for mobile users, which can in turn help businesses increase their mobile transactions and sales.

In December 2013, Google introduced a checklist for mobile developers to help guide them in building better mobile-friendly Web pages.


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