Google Will Hit $5 Billion in Ad Revenue from Tablets in 2013: Study

By Todd R. Weiss  |  Posted 2013-02-13 Print this article Print

Google continues to make business moves to help encourage and build on the tablet ad-click successes. On Feb. 6, the search giant announced that its Google AdWords program is being enhanced so it can send just the right ads at the right time to potential customers based on the devices they are using and the time of day they are making their searches.

AdWords, which lets Google send out ads to online users on behalf of advertisers, will soon get useful new capabilities that will serve up the ads with proper formatting whether they are going to tablet computers, smartphones or other devices.

In December, research data from eMarketer showed that Google's mobile ad revenue outperformed analyst estimates for the third quarter, bringing in between $5.8 billion and $7 billion globally, according to an earlier eWEEK report.

In the United States, overall spending on mobile advertising, including display, search and messaging-based ads served to mobile phones and tablets, rose 180 percent in 2012 to top $4 billion, according to eMarketer. That's expected to reach $7.19 billion in 2013 and nearly $21 billion by 2016.

Fueled primarily by direct-response advertisers, Google controlled a 56.6 percent share of the U.S. mobile advertising market by late 2012, eMarketer estimated.

Most of Google's mobile ad revenue comes from search, and eMarketer estimates Google maintains a 93.3 percent share of the overall $1.99 billion U.S. mobile search ad market.

In 2013, spending on mobile search ads in the United States is expected to jump 55 percent to $3.6 billion, of which Google is expected to earn a 92.4 percent share.


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